THE ROAD TO ELECTRIC VEHICLES: PROTECTION, MANUFACTURING SHIFTS, AND SUSTAINABLE PRACTICES
The automotive industry is evolving at a rapid pace, consistently under pressure to cater to customer preferences and determine how to deliver final products at a time when demand is high and inventory cannot keep up. After years of manufacturing shutdowns, limited numbers of employees, and delays up and down the supply chain, automotive manufacturers
Helping Customers Understand the Signs of Fuel Pump Failure
Fuel pump failures are never a one-size-fits-all diagnosis. Different symptoms indicate different problems and often, the pump will still function—albeit erratically—as it fails. Explaining this to customers isn’t always easy, especially because many of them may not know that the fuel pump has more than one role. Shop owners and technicians can help customers understand
Updating Your Shop’s Approach to Vehicle Filtration
Customers may wonder what the biggest threats are to their engines. Heat is one for sure. But the other are tiny – often microscopic – particles. If these aren’t filtered thoroughly, they will accumulate inside the engine, which will increase friction, heat and lead to significant damage to internal engine components. In time, it will
Why OE Spark Plugs May Not Always Be the Best Option
The plug-in-the-hole method of spark plug replacement is dependable, but does that mean it’s the best choice for today’s vehicles? When it comes to replacing spark plugs, many follow the conventional wisdom which dictates they would choose the same type of plug that came with the vehicle – or at least the same as the
New Monobloc OE CV Axle Technology Greatly Reduces NVH
Today’s vehicle drivetrain systems are far more complex and powerful than ever before. So, you want to make sure you choose a replacement axle that matches the original OE design attributes to ensure proper performance and durability. Avoid installing an inferior axle based on price only, that may not perform properly or worse yet, fail
Warn Your Customers About Water Pump Failure During the Summer
Summer is an opportune time for automotive professionals to remind customers to keep an eye on the signs of a failing water pump. As you know, extreme summer temperatures and added strain on vehicles from activities like long road trips can cause engines to become more susceptible to troubles from excessive heat, making the function
Going the Extra Mile(s) with Iridium Spark Plugs
Advanced spark plugs designed to improve fuel efficiency in today’s engines Helping customers choose the right spark plugs is more important than ever. When it comes to late model vehicles in particular, shop owners and technicians understand that improvements in spark plug design, metallurgy and technology can help maximize the performance and fuel efficiency of
SRX Series a Natural Fit for FRAM®
When giants in the auto racing world team up with successful, resourceful business partners, you form a recipe for success. In this case, the result is the Superstar Racing Experience (SRX) Series. The SRX Series, otherwise known as the Camping World SRX Series, is the brainchild of racing legends Tony Stewart and company. Taking some
Keep Drivers Comfortable with Airborne Contaminant Control
Oil changes are one of the first projects that DIYers and experienced automotive pros learn how to perform. This maintenance task is vital to vehicle performance, relatively easy to do and performed at regular intervals, so most customers understand its importance. All drivers need to stay on top of oil changes, especially with more cars
The Importance of Proper Spark Plug Torquing
Whenever you install new spark plugs in your vehicle’s engine, there are some crucial considerations to keep in mind. For those who have installed plugs before, proper plug gapping usually comes to mind first. But another important factor in getting the most out of a new set of spark plugs is to precisely torque them
FRAM® Protects Engine Performance and Passenger Comfort
The first FRAM® product that comes to mind for many automotive enthusiasts are oil filters. More than eight decades of dependable engine protection has garnered a strong reputation for these products among technicians, service writers, shop owners and DIYers, but FRAM® has a full line of engine air and cabin air filters to cover even
OE CV Axle Trends for Today’s More Demanding Drivetrains
Today’s vehicle drivetrain systems are far more complex and powerful than ever before. So, you want to make sure you choose a replacement axle that matches the original OE design attributes to ensure proper performance and durability. Avoid installing an inferior axle based on price only, that may not perform properly or worse yet, fail
