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Pirelli Announces #PirelliNation Road Race Rider Program

The program ensures racers are the first to know about the latest Pirelli news, products and marketing opportunities.

American Powertrain Announces #BaconShift Promotion

Customers who buy any ProFit 5- or 6-speed manual overdrive transmission kit will receive 2lbs of Benton’s Bacon.

Gaubert Oil Launches New Website

The new site features updated content and navigation along with important info for Gaubert Oil customers and partners.

Hoosier Introduces ‘Hoosier Hero’ Program Inaugural Class

Hoosier Heroes recognizes accomplished competitors globally who share Hoosier Racing Tire’s passion for success.

Federated Continues Holiday Facebook Diecast Giveaway

Federated will be giving away an eclectic group of limited-edition diecasts, including racing and classic cars.

KYB Releases New ‘Consumer Reaction’ Videos

Unscripted footage documents the difference new shocks and struts can make for real-world drivers.

New Firm dott Announces DEI Roundtables for Industry

Aftermarket veteran Tammy Tecklenburg is founder and CEO of the new DEI-focused strategic consulting firm.

Craftsman Returns as NASCAR Truck Series Title Sponsor in 2023

Company also is entering into a multi-year partnership as the “Official Tools Partner of NASCAR.”

Mobil 1 Hits Open Road to Support Small Businesses

The Mobil 1 Muffler Man will help Keep Route 66 Kickin’ through a series of world-record attempts and memorable stops starting August 25.

Bridgestone Launches ‘What Really Matters’ Platform

Bridgestone says the platform showcases the company’s focus on creating a more sustainable world for future generations. 

Worldwide Express Named Official NASCAR Logistics Partner

Worldwide Express and its sister brands, GlobalTranz and Unishippers, began partnerships earlier this year with NASCAR teams Trackhouse Racing and Niece Motorsports, with the company serving as a primary sponsor for both teams.

Mitchell 1 Adds Google ReScore Feature to SocialCRM Program

ReScore empowers shop owners to transform those not-so-great reviews into positive customer experiences, the company says.